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Creative Director sets up peace initiative
The American creative director of Butler Shine Stern & Partners, Keith Cartwright, has set up a new peace initiative. This was part of Cartwright's response to the number of black men killed by police in 2016. Called Saturday Morning, the peace initiative runs across creative industries in the USA and abroad.
The title of the group refers to Martin Luther King’s description of Sundays as the most divisive day of the week, and points to hope for bringing people together as a force for change.
The group’s founders are Cartwright, along with his friends and fellow industry members Geoff Edwards, Jayanta Jenkins and Jimmy Smith. Cartwright sent his co-founders a text asking to meet up and discuss the possibility of effecting change in a racist system by mobilising the industries they work in, and went from there.
The mission is to "build awareness, promote change and shift the overall perception that black lives are not as important as others". It invites leaders across technology, music, entertainment, advertising, media, art and design to partake in raising money, helping pass legislation, raising awareness or creating peace-based technology.
More information is available here.
